Building up brands

Building up brands

Building up brands

Product and content marketer crafting compelling narratives that empower forward-thinking organizations and drive their bottom lines.

Product and content marketer crafting compelling narratives that empower forward-thinking organizations and drive their bottom lines.

Meet marketer

Browse work

B2B

AI/ML

Social Media Strategy

Creative Content

Pillar thought leadership content proves to accelerate inbound leads and loyalty

B2B

AI/ML

Social Media Strategy

Creative Content

Pillar thought leadership content proves to accelerate inbound leads and loyalty

B2B

AI/ML

Social Media Strategy

Creative Content

Pillar thought leadership content proves to accelerate inbound leads and loyalty

B2B

SaaS

Sales Enablement

GTM

Content Creation

Developing sales collateral and content cascade strategy to reach more customers in more ways

B2B

SaaS

Sales Enablement

GTM

Content Creation

Developing sales collateral and content cascade strategy to reach more customers in more ways

B2B

SaaS

Sales Enablement

GTM

Content Creation

Developing sales collateral and content cascade strategy to reach more customers in more ways

B2B2C

SaaS

HaaS

Product Marketing

Experiments

Digital Marketing

Experiments find the digital:traditional marketing ratio to sustainably scale a hyper-local marketplace

B2B2C

SaaS

HaaS

Product Marketing

Experiments

Digital Marketing

Experiments find the digital:traditional marketing ratio to sustainably scale a hyper-local marketplace

B2B2C

SaaS

HaaS

Product Marketing

Experiments

Digital Marketing

Using the push-pull marketing strategy to drive hyper-local marketplace growth

moomoo

B2C

SaaS

Research

Product Marketing

X-Functional Collaboration

User insights into product performance and usability in measurement to fierce competitors

moomoo

B2C

SaaS

Research

Product Marketing

X-Functional Collaboration

User insights into product performance and usability in measurement to fierce competitors

moomoo

B2C

SaaS

Research

Product Marketing

X-Functional Collaboration

User insights into product performance and usability in measurement to fierce competitors

Chun Jiang
@Grace Cao is making our site look like a public company with a 80B market cap. Love it.

Chun Jiang
@Grace Cao is making our site look like a public company with a 80B market cap. Love it.


Co-founder & CEO

Results on repeat…

Results on repeat…

Reaching the right customers across all their channels.

Reaching the right customers across all their channels.









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Collaborative setup

Visibility with the right teams and people to stay aligned on what matters most.

Presence & Relevance

Strike the quality vs quantity balance that resonates with the audience and builds trust.









12


Run research

Drive insights into products/services and those they serve.









12


Track performance

Regularly review the performance of content and update as needed to ensure growth.

Strategic goals

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Target Persona

Platform Definition

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D

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B

C

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Format definition

Key messages & assets

Final concept definition

Monthly content definition

Link to target persona

Media plan and performance metrics

Design framework

Structure to guide the creation, distribution and management of content across channels.









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Iterate & improve

Inform the right teams of the latest insights into opportunities and challenges for impact.

Content customers connect with.

Creating engaging experiences through customers' journey.

More content

Content customers connect with.

Creating engaging experiences through customers' journey.

More content

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🪄 Enhanced data mapping

Great business intelligence is 90% integrated data, 10% machine learning model pipeline.

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Monterey AI
Mar 2024

How Monty’s become our most valuable team member 🏆

Offering expert analysis of large-scale data at the speed of light, Monty, our AI agent, has been at

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Monterey AI
Jan 2024

✨ FYI ✨ The new hub of documentation

- improved integration documentation with detailed installation steps

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Monterey AI
/monterey-ai

Heading into his 10th year at athenahealth, Kevin Gentry continues to drive innovation of an award-winning Voice of the Customer (VoC) Program. As the Director of Product Engagement, he brings

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Monterey AI
Mar 2024

Navigating customer and product insights can be difficult for organizations, with information overload, ever-changing, fast-paced customer demands, and a flood of data to process.

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Monterey AI
Mar 2024

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I’m a designer from Amsterdam, The Netherlands. Early 2017 I joined Framer to help build the next generation interactive design tool. At Framer I help shape the brand and build Framer.com.

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Monterey AI
Mar 2024

Heading into his 10th year at athenahealth, Kevin Gentry continues to drive innovation of an award-winning Voice of the Customer (VoC) Program. As the Director of Product Engagement, he brings

…see more

Monterey AI
Mar 2024

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Monterey AI
May 2024

The Agent Partner Playbook

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Cohome AI
Dec 2023

Ready to build
up your brand?

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